So what exactly is RSS feed marketing? (By the way, RSS (Really Simple Syndication) is a format for sharing information on the internet from a variety of sources.)

We live in the information age, the volume of which is growing exponentially by the year. People have come to expect news virtually in real time and preferably in bite-sized chunks from trusted sources.

So how can the internet marketer make his or her voice heard above the general noise of the internet? The key to this is to listen to and be super-responsive to the market you are targeting. In this way, they can move away from the largely discredited practice of relying on customer testimonials which can be so easily falsified, and towards a position of market understanding and from there to market leadership – a credible voice in the crowd.

To do this, the marketer has to keep up to date with and participate in the discussions current in their market.

This probably sounds pretty daunting and worse still, time-consuming. What is more, if you are involved in more than one market, the whole idea seems overwhelming and unworkable.

There is no short-cut initially to marketers coming to market understanding. As you look for sites that can be trusted to keep abreast of what is going on in and what is being said in your respective markets, it is an excellent idea for you to subscribe to these sites RSS feeds.

Then as a huge time-saver, use of an RSS feed reader, such as Google Reader, allows amalgamation of all your subscriptions in one easy manageable place. Moreover, it allows rapid monitoring of feeds. This maximises your focus and minimizes the effort spent organizing information. There is no need to waste valuable time skimming from one site to another all day.

So how do you start the process of becoming a market leader? It is just a matter of communicating with your market and contributing good quality content on a regular basis through a variety of channels.

One obvious and immediate method is through having people sign up to and subscribe to your sites. RSS feeds allow you to distribute headlines or brief descriptions to your subscribers, providing links back to the source i.e. your sites.

These juicy simple snippets in your feeds will appeal to the desire nowadays for dynamically updated information, hot off the presses. Your feeds should hopefully then encourage people to visit your sites and consume more of your content.

There are several ways to syndicate your feeds. You can provide a button on your site for visitors to sign up with. Moreover, feeds can also be submitted to search engines and RSS directories. There is even RSS feed software available to help you carry out this latter option quickly and (relatively) painlessly.

Josh Allen is a blogger and internet marketer, specializing in traffic generation.

To find out how you can easily use RSS feed marketing to supercharge your internet marketing strategy, click on this link: RSS feed software